Spoki - Brand Guidelines
Spoki, the conversational marketing platform that automates sales and engagement via WhatsApp using AI, possessed an established brand mark and significant traction within the European ecosystem. However, their rapid global growth necessitated an urgent strategic alignment.
The Challenge: Fortify the visual and verbal architecture of the brandbook. The objective was not to redefine the core, but to guarantee unwavering brand cohesion across all touchpoints, ensuring Spoki's identity remained sharp, consistent, and scalable in every new market and digital channel worldwide.
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