Luis "Chakao" Amaro
Weapon of mass creation
Art Director with 15+ years of experience turning ideas into powerful visual systems.
With a background in leading global advertising agencies such as FCB Global and Publicis, I have developed concepts from strategy to execution across branding, integrated campaigns, UX/UI experiences, and high-impact visual storytelling.
My work spans established global brands and emerging startups, including FC Barcelona, Nike, Chevrolet, Adidas, Nestlé, Unilabs and Flaix FM, building identities, campaigns and visual narratives designed to connect with audiences and move culture.
Combining sharp conceptual thinking with meticulous craft, and with a background in sports and performance culture, I bring a strong instinct for emotion, tension and audience connection, creating work that resonates beyond the screen and tells a story.
Most recently, I’ve been working with Generative AI for image and video as a creative accelerator, expanding visual exploration while maintaining authorship and precision.
A hands-on leader with experience directing multidisciplinary teams, challenging ideas and elevating creative standards at every stage of the process.
I don't decorate brands.
i define how they show up in the world.
i define how they show up in the world.
Brands That i have worked with:
