In collaboration with Jelliby Digital Consultancy, we crafted a standout exhibition stand for Unilabs Middle East at the Global Health Exhibition in Saudi Arabia. The objective was clear: create an immersive, brand-centric experience that captured the "Unilabs essence" while showcasing the company’s innovative healthcare solutions.
Our art direction centered on delivering a memorable brand experience—one that would resonate long after the event. The design approach focused on harmonizing digital and physical elements to create a dynamic yet cohesive environment. This balance was achieved through clean lines, vibrant brand colors, and modern visual elements that reflected Unilabs’ forward-thinking identity.
The stand’s layout was strategically designed to guide attendees through a multi-sensory journey:
• Five high-definition video panels were positioned to captivate from every angle, featuring dynamic content that communicated Unilabs’ range of services. This use of motion graphics and immersive visuals created a sense of movement and energy, embodying Unilabs' commitment to innovation.
• An interactive touch panel offered visitors a personalized and hands-on experience, encouraging active exploration of Unilabs’ offerings. This approach reinforced the brand’s dedication to empowering users through accessible, cutting-edge healthcare solutions.
• Elevated printed panels integrated seamlessly into the design, prominently displaying Unilabs' tagline. These visuals were crafted with bold typography, brand-aligned color schemes, and striking graphics—delivering key messages from afar while drawing attendees closer.
At the heart of the stand, a sleek, enclosed meeting room served as a hub for private, impactful discussions with stakeholders. The room’s design echoed the stand’s aesthetic—modern, professional, and refined—while providing a quiet space for deeper conversations. This thoughtful touch reinforced Unilabs’ commitment to building genuine connections and trust.
From concept to execution, our art direction emphasized brand storytelling and experiential design. Every visual element, interaction, and spatial decision was made to evoke the Unilabs experience—a blend of innovation, reliability, and cutting-edge healthcare. The result was a cohesive, immersive brand environment that not only stood out in a competitive space but also left a lasting impression on visitors.
This project exemplifies how strategic art direction and graphic design can elevate a brand's presence—transforming a stand into an experiential showcase of Unilabs’ vision and values.
